The leading Chinese research and consultancy institution Chnbrand released the 2018 China Brand Power Index SM (or C-BPI®) report on April 10th, 2018. GPHL’s Wanglaoji was once again the top-rated brand in the herbal tea category.

Wanglaoji: the top-rated brand in the herbal tea category in the 2018 China Brand Power Index SM Report.  

The C-BPI® is China’s most widely-received brand ranking report and kickstarted the brand value rating system in China. Since it’s conception in 2011, the list has been published annually and is funded by the Ministry of Industry and Information Technology. It is an index system made to assess consumers’ buying behaviors: it is a reliable brand value evaluation system, rating brands by sector and acting as a fundamental benchmark that helps enterprises establish their own brand management mechanisms.

The 2018 C-BPI® survey, evaluating 7,800 mainstream brands, was conducted in 40 cities around China, with 2,660,000 respondents who are permanent residents between the ages of 15-64, working in 159 different industries.  

Compared with its performance on the 2017 C-BPI®, Wanglaoji received 10 more points scoring 600 overall, staying on top of the herbal tea brand list.  

Time-honored brand with stronger brand power via innovation

In line with consumption trends, Wanglaoji has upgraded its products keeps innovating; launching sugar-free herbal tea, low-sugar herbal tea and dark sugar herbal tea, offering consumers more choice.  

Wanglaoji, a herbal tea brand with a history of 189 years, is strengthening its brand power by embracing contemporary fashion and style.  

In 2017, Wanglaoji obtained the naming rights and sponsorship for a popular variety show which was both well-received and highly-rated. In 2018, Wanglaoji is going on to work with two hit TV shows to promote its herbal tea products.  

In addition, Wanglaoji has attended international events and conferences to share with Chinese herbal tea culture and health philosophy with the world. These events have included the Boao Forum for Asia Annual Conference 2018 in Hainan Province, the 48th World Economic Forum (WEF) Annual Meeting in Davos, and the 2017 Fortune Global Forum in Guangzhou.  

(Author: Monica Liu; Editors: Simon Haywood, Wing Zhang)